The Best Tools to Analyze Social Media – Recommended by Our Digital Marketers

Why Social Media Success Requires More Than Just Great Content

Success in social media is no longer just about posting eye-catching content and hoping it resonates with your audience. In today’s fast-paced digital world, analyzing what works, understanding your audience, and continuously optimizing your strategy is what truly leads to results.

(Want to build your brand online the right way? Here’s why hiring a digital marketing manager can make all the difference.)

With millions of brands competing for attention across platforms, knowing what to focus on—and how to track your performance—can make the difference between falling behind or becoming a leader in your industry.

To help you navigate the landscape, we asked our digital marketing experts to share the tools they can’t live without. The following are three essential platforms they rely on daily to plan campaigns, increase engagement, and measure success—no guesswork required.

1. HubSpot – The All-in-One CRM With Built-In Social Media Analytics

Website: https://www.hubspot.com  Best for: Businesses seeking an integrated solution for social, CRM, content, and reporting  When it comes to managing social media, HubSpot isn’t just a CRM — it’s a robust marketing automation platform that allows businesses to manage their entire customer journey from a single dashboard.

Why Our Marketers Love It:

• Unified Dashboard: Plan, publish, and monitor content across multiple channels from one place 
• Post Scheduling: Easily schedule posts and maintain a consistent presence 
• Advanced Reporting: Analyze engagement, impressions, clicks, and sentiment trends  
• Lead Integration: Tie social performance to actual customer behavior and conversions 

  One of HubSpot's biggest advantages is how seamlessly it connects content performance with customer insights. Want to know which posts drive the most conversions? Or what time of day your audience engages the most? HubSpot gives you the data to find out—and act on it.

Whether you're running a lean team or managing complex workflows across departments, HubSpot empowers you to make informed, data-driven marketing decisions.

Pro Tip: Connect HubSpot with your blog and email strategy to track your entire funnel, from awareness to conversion.    2. SEMrush – The SEO & Competitive Intelligence Powerhouse

Website: https://www.semrush.com  Best for: Brands focused on organic growth, competitor tracking, and cross-platform analytics  If SEO and web visibility are major components of your growth strategy (and they should be), SEMrush is an essential tool in your marketing stack. Originally designed as an SEO suite, it has evolved into a comprehensive digital marketing platform — now with robust social media tools built in.

Why Our Marketers Love It:

• Social Media Tracker: Monitor engagement, audience growth, and competitor performance 
• Content Audit Tools: See how social efforts align with website and blog performance 
• Hashtag & Mentions Tracking: Understand trends and brand sentiment  
• Competitor Comparison: Benchmark your strategy against the competition

What makes SEMrush unique is its ability to pull together SEO, PPC, content marketing, and social data into one platform. This means you can see how your content performs across Google and social media, making it easier to identify gaps or double down on what's working.

Pro Tip: Use SEMrush to identify high-performing blog content and repurpose it into optimized social posts, boosting reach and engagement with half the effort.

Improving your SEO often starts with your website—especially your landing pages. Learn how to optimize them with your team.

3. Metricool – Budget-Friendly Social Media Scheduling & Analytics

Website: https://www.metricool.com  Best for: Small businesses and startups looking for a simple, affordable social media management tool  For businesses that are just starting out—or need a straightforward tool without the complexity (and cost) of enterprise platforms—Metricool is a hidden gem.

Metricool allows you to schedule, monitor, and analyze posts across platforms like Facebook, Instagram, Twitter/X, LinkedIn, Pinterest, TikTok, and more.

Why Our Marketers Love It:

• User-Friendly Interface: No steep learning curve 
• Post Planner: Visual calendar to map content ahead of time 
• Engagement Metrics: Track likes, comments, shares, and follower growth  
• Competitive Pricing: Ideal for solopreneurs, small teams, and agencies on a budget 

  Despite being more affordable than many alternatives, Metricool doesn't skimp on functionality. You still get powerful performance analytics and intuitive dashboards that let you quickly see what’s working and adjust your strategy.

Pro Tip: Use Metricool’s “best time to post” feature to optimize scheduling based on when your audience is most active.

Why Social Media Analytics Matter More Than Ever

The best brands on social media don’t succeed by accident. They iterate constantly by testing headlines, visuals, platforms, and posting times based on actual data.

Here’s why analyzing your social media performance is non-negotiable in 2025:

• Know What Works: Eliminate guesswork and focus on the strategies that move the needle 
• Save Time: Stop spending hours on content that doesn’t convert 
• Improve ROI: Track how social contributes to leads, sales, and brand growth  
• Justify Budget Increases: Use clear metrics to show upper management what’s working 

  In short, analysis turns a social strategy from “posting and hoping” into a true growth engine.

Bonus Tips for Choosing the Right Tool

Before investing time or budget into any platform, keep the following in mind:

• Start with Your Goals: Do you need SEO integration? A scheduling tool? CRM integration? Choose a tool that aligns with your business priorities. 
• Think Scalability: The tool should grow with your team and offer features you can unlock as you scale. 
• Test First: Many of these platforms offer free trials—use them! 
• Consider User Roles: Will multiple team members use it? Look for tools with collaboration features.  
• Check Integrations: Make sure the tool plays nicely with your existing tech stack (e.g., email marketing, CRM, Google Analytics, etc.) 

  Final Thoughts: The Right Tools = Smarter Strategy

Whether you’re managing a single brand or juggling multiple client accounts, the right social media tools can save time, drive better results, and help you build a consistent and data-driven strategy.

To recap:

• HubSpot is ideal if you want an all-in-one CRM + social media marketing suite 
• SEMrush is perfect for SEO-driven marketers and competitive analysis 
• Metricool offers a simple, affordable way to schedule and track your content across platforms

No matter your size or stage, social media tools aren’t just a nice-to-have—they’re a must if you want to stay relevant, competitive, and efficient.

Need help figuring out which platform makes the most sense for your goals?  Contact us for a free, expert consultation.